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Privacy Policy

Last updated: January 13, 2025

1. Introduction

Welcome to UpThread ("we," "our," or "us"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our LinkedIn content generation service.

By accessing or using UpThread, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not use our service.

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: When you create an account, we collect your name, email address, company name, and password.
  • Brand Profile Information: Information you provide about your business, including company details, industry, target audience, brand voice, and content preferences.
  • Content Input: Text, images, and other content you provide to generate LinkedIn posts.
  • Payment Information: When you subscribe to a paid plan, our payment processor collects your payment details. We do not store complete payment card information on our servers.

2.2 Information Collected Automatically

  • Usage Data: Information about how you interact with our service, including features used, pages visited, and time spent on the platform.
  • Device Information: Information about your device, including IP address, browser type, operating system, and device identifiers.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience and collect usage data.

2.3 Information from Third Parties

  • LinkedIn OAuth: When you connect your LinkedIn account, we receive basic profile information (name, profile picture, email) and permission to post on your behalf.
  • Google OAuth: When you sign in with Google, we receive your name, email address, and profile picture.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our service
  • Generate AI-powered LinkedIn content based on your inputs and brand profile
  • Authenticate your account and maintain security
  • Process payments and manage subscriptions
  • Send you service updates, notifications, and marketing communications (with your consent)
  • Respond to your inquiries and provide customer support
  • Analyze usage patterns to improve our service
  • Comply with legal obligations and protect our rights
  • Prevent fraud, spam, and abuse of our service

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

  • AI Service Providers: We use OpenAI's API to generate content. Your content inputs are sent to OpenAI for processing but are not used to train their models.
  • Cloud Hosting: Our service is hosted on secure cloud infrastructure.
  • Payment Processors: We use third-party payment processors to handle subscription payments.
  • Analytics Providers: We use analytics services to understand how our service is used.

4.2 LinkedIn Integration

When you publish content to LinkedIn through our service, we use LinkedIn's API to post on your behalf. This requires sharing the post content with LinkedIn's servers. We only post content that you explicitly approve.

4.3 Legal Compliance

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change and its impact on your data.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You can request deletion of your account at any time through your account settings or by contacting us.

After account deletion, we may retain certain information for legitimate business purposes or as required by law, such as maintaining records for legal compliance or resolving disputes.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure password hashing
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Monitoring for suspicious activity

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

7.1 Access and Update

You can access and update your account information through your account settings at any time.

7.2 Data Portability

You can request a copy of your data in a machine-readable format by contacting us.

7.3 Deletion

You can request deletion of your account and associated data. Some information may be retained as required by law or for legitimate business purposes.

7.4 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any marketing email or by adjusting your account settings.

7.5 Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our service.

8. International Data Transfers

UpThread is based in the United Kingdom. If you access our service from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. Third-Party Links

Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Your continued use of our service after changes to this Privacy Policy constitutes acceptance of the updated policy.

12. GDPR Compliance (For UK/EU Users)

If you are located in the UK or European Union, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to be informed about data collection and use
  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision-making and profiling

To exercise these rights, please contact us using the information below.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: info@upthread.co.uk

Phone: 07716 583295

Address: UpThread, United Kingdom

We will respond to your inquiry within 30 days.

This Privacy Policy was last updated on January 13, 2025
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