Empowering SMEs to build authentic LinkedIn presence without the need for a full-time marketing team.
UpThread was born from a simple observation: small and medium-sized businesses struggle to maintain a consistent LinkedIn presence.
Josh, our founder, saw firsthand how SME owners and founders wanted to build their brand on LinkedIn but faced a difficult reality. They knew LinkedIn was crucial for business growth, yet they couldn't justify hiring a dedicated marketing professional. The result? LinkedIn strategies were started with enthusiasm but quickly abandoned due to time constraints and the overwhelming challenge of creating consistent, quality content.
Business owners were stuck between two impossible choices: spend hours each week writing posts (time they didn't have), or hire a full-time marketing head (budget they didn't have). LinkedIn became another item on an endless to-do list, never getting the attention it deserved.
The traditional advice was always the same: "Just be consistent." "Post regularly." "Engage with your network." But nobody was solving the fundamental problem: where do busy business owners find the time to do this effectively?
Josh built UpThread to be the LinkedIn strategist and marketing professional that SMEs need but can't afford to hire. It's not just a content generator—it's a complete LinkedIn strategy partner that:
✨ Learns your brand voice so every post sounds authentically you
🎯 Creates multiple variations so you can choose what resonates
⚡ Generates content in seconds, not hours
📊 Makes LinkedIn strategy achievable for businesses of any size
With UpThread, a business owner can go from zero LinkedIn presence to a consistent, professional strategy in minutes. No marketing degree required. No dedicated staff needed. Just smart AI that understands your business and helps you tell your story.
We believe every business deserves a powerful LinkedIn presence, regardless of their size or marketing budget. UpThread exists to democratize professional content creation, making world-class LinkedIn strategy accessible to everyone.
Your content should sound like you, not a robot. We help amplify your voice, not replace it.
Time is your most valuable resource. We help you achieve more with less effort.
Every SME deserves the opportunity to grow. We're here to remove barriers, not create them.
We're not just a tool—we're your LinkedIn marketing partner, invested in your success.
Join hundreds of SMEs who've made LinkedIn marketing achievable with UpThread.
Try UpThread Free